While the texture begs to differ, these lipsticks come off natural if not with a little bit of shine. I paired them next to the creamiest lipstick I own, and can find little difference in the appearance.
On the other hand, these aren't the best to apply. Like stated above, they have that dragging ‘I'm A Matte Lipstick’ application to them. Sugar Plum Fairy must be applied over smooth or treated lips for pleasant wear. I haven't noticed too much bleeding or clinging with Pagan Angel, but the latter definitely accentuates your dry or problem areas.
Overall, I'll use them. They're nothing to ignore just because they cause a bit of fuss. I wouldn't pay more than the low cost of WNW for them, but I'll use them.